Sunday, December 29, 2019

Moral Perspectives On Physician Assisted Suicide - 2738 Words

Moral Perspectives on Physician-Assisted Suicide Maggie Conway Memorial University of Newfoundland Moral Perspectives on Physician-Assisted Suicide When your conscience says law is immoral, don t follow it - Jack Kevorkian Introduction Physician-assisted suicide, also known as voluntary active euthanasia, is easily one of the most prominent and controversial issues in media circulation today. Definitively, physician assisted suicide is as a physician’s knowingly providing the means to commit suicide to a competent patient who voluntarily makes this request and uses those means independently to take his or her own life (Fins Bacchetta, 1995). Up until very recently, physician-assisted suicide has been illegal†¦show more content†¦The detailed regulations that accompany this ruling have yet to be written, leaving many healthcare professionals, patient groups and citizens to worry, fearful at the potential misuse of this new law. The most well-known case of physician-assisted suicide involved Jack Kevorkian, a retired pathologist who assisted nearly 100 suicides between 1990 and 1998. He ultimately was convicted of murder in 1999. The ethics of physician assisted suicide has been one of the most prevalent debates regarding this issue. Major concerns are maintenance of dignity and preservation of the autonomy of the individual. Contemporary ethical theories have been dissected and interpreted to find reasons to both support and oppose physician-assisted suicide. For example, a deontologist, concerned solely with the intrinsic right or wrong-making characteristic of an action, regardless of consequence, would most likely deem this or any form of euthanasia completely unacceptable (Gula 1990). The fundamental criterion of deontology is conformity to moral duties. A practitioner of this ideology might argue that as moral agents, we have an absolute duty not to commit murder, and physician-assisted suicide, regardless of context and circumstance, is ultimately murder. Just as deontologists are concerned with the â€Å"Right†, utilitarian theorists are more concerned the â€Å"Good†. Utilitarianism, i n contrast to deontology, is an ethical theory based on whether the consequences of

Saturday, December 21, 2019

Death Is Inevitable By John Donne Essay - 1560 Words

Death is inevitable. At times, death may see as the starting of a new chapter. An example of this is Meditations XVII by John Donne, the speaker talks about how everyone has a path in life and God is the one that decides who dies and who doesn t. By many, death is seen with fear, anger, denial, and grieve. In the poem, I Felt a Funeral in My Brain by Emily Dickinson, the speaker appears to be losing her mind and uses funeral as a metaphor; a representation of the speaker s emotions dying. For me, death is a way for a person to start a new chapter. Perhaps even a better â€Å"life†. John Donne was an English poet; he was born in 1572 into a catholic family, which influenced his way of seeing death. In 1601 he got married to the 16 year old Anne More and in 1617 she passed away after giving birth to their 12th child. The death of his beloved impacted John Donne life drastically and all the love poems where going to die just how his love did. As John health began to fail, he became obsessed with the concept of death and he even wrote a pre funeral sermon which was charismatic and inventive. Losing someone you love forever is not easy, but at the end Donne learned how to deal with his emotions by changing his point of view on things. Throughout meditations XVII you can easily point out that he is sad but he never loses hope. Emily Dickinson was born in 1830, she lived most of her life isolated from the world, the people that she had contact with really impacted her life. She wasShow MoreRelated John Donne Holy Sonnets Essay583 Words   |  3 Pages John Donne nbsp;nbsp;nbsp;nbsp;nbsp;Death is a very complicated subject that people view very differently in different situations. In John Donne’s Holy Sonnets, he writes about death in Meditations X and XVII. Both meditations use many similar rhetorical devices and appeals, but the tones of the meditations are very disparate. Donne’s different messages in Meditations X and XVII convey tones of defiance and acquiescence towards death, respectively. His apparent change of attitude towardsRead MoreAnalysis Of The Holy SonnetBy John Donne920 Words   |  4 PagesDeath is a word that comes with several different connotations. For some, it feels grim, like the termination of everything that they have ever been or have accomplished. To others, it may sound peaceful, like an escape. In this way, death can be feared, but it can also be eagerly anticipated. Much of what contributes to one’s view of death, is his or her religious affiliation. For example, an atheist’s uncerta inty of an afterlife correlates as logically as a Christian’s certainty of heaven and hellRead MoreAnalysis of Sonnet 18850 Words   |  4 PagesShakespeare and â€Å"Death† by John Donne, both poems describe how death is escaped. Both writers suggest that we shouldn’t fear death, because with death comes life. The use of imagery, metaphors, and personification are used to develop these themes of the sonnets. However, each sonnet addresses how they view immortality in different ways. While â€Å"Sonnet 18† focuses on immortality by capturing beauty, immortality in â€Å"Death† is viewed through a religious perspective. The speaker of the poem â€Å"Death† shows fearlessnessRead More Love in John Donnes A Valediction: Forbidding Mourning and Andrew Marvells To His Coy Mistress1640 Words   |  7 PagesLove in John Donnes A Valediction: Forbidding Mourning and Andrew Marvells To His Coy Mistress John Donnes A Valediction: Forbidding Mourning and Andrew Marvells To His Coy Mistress both talk about love but has different views about it, one talks about physical love and the other talks about spiritual love. John Donnes A Valediction: Forbidding Mourning compared love to a circle while Andrew Marvels To His Coy Mistress compared love to a straight line. Both poems are act of persuasionsRead MoreWriting At The University Of Sydney1506 Words   |  7 PagesI will be looking at a poetry movement from the 16th Century, however my particular area of focus today is on the renowned Metaphysical poet, John Donne, and his poem titled Woman’s Constancy. Those of you who are aware of Donne and his works will know of the challenging perspectives his poems held towards the common ideologies of marriage, life and death, religion and love, proposed by the Church of England. Stylistically, Donne’s poems often present disputes between two lovers, his satirical andRead MoreSummary Of The Apprition By John Donne981 Words   |  4 PagesThe inevitable despair love causes, reflects the constant arrival of new beginnings that can tear apart the passion that was once the fruit of an individuals inspiration. In â€Å"The Apparition† the narrator relates that once he is dead he will come back and haunt his lover for having made him feel less and lead her to a life full of anxiety. Likewise, in â€Å" My Mistress’ Eyes† the author becomes realistic and compares his mistress with the correct associations. â€Å"Dover Beach† revolves around the loveRead MoreViews of Death in W. H Auden’s Poem, Funeral Blues and John Donne’s Poem, Death Be not Proud†761 Words   |  4 PagesIt is inevitable that one day all people must die. Death can come when a person wants it to come, but most of the time death comes when a p erson least expects it. The views of death range from culture to culture. Some people believe that death is the end of their journey here on earth, while other people believe that death is just a necessary step in their journey of their body and soul. W. H Auden’s poem titled â€Å"Funeral Blues† and John Donne’s poem titled â€Å"Death be not proud† gives one insight intoRead MoreDeath, Be Not Proud, By John Donne1303 Words   |  6 PagesDeath and mortality are common themes widely used throughout poetry and other numerous works of literature. As well as this, death is a common occurrence in life, and though most people refuse to accept or acknowledge it, everyone must deal with it at some point in their lifetime. Whether it be the death of a family member, friend, or the final stages of your own life you will experience death in some way. In the poems, â€Å"Death, be not proud† and â€Å"Do Not Go Gentle into That Good Night,† the speak ersRead MoreDeath, Be Not Proud1661 Words   |  7 PagesDeath â€Å"Death, be not proud (Holy Sonnet 10)† by John Donne dramatizes the conflict between the perception and the reality of death, through the use of imagery. The speaker completely talks down the common perception of death, stating that even though many have called it â€Å"mighty and dreadful,† it really is not. The speaker compares death to sleep, which is generally an enjoyable thing. The personification of death is something that is popular in culture. Death is often depicted as a skeletal characterRead MoreAnalysis Of Death Be Not Proud By John Donne1488 Words   |  6 PagesThroughout his poems, John Donne uses literary devices, such as imagery and diction, to discuss an overarching theme of death along with its religious implications, done most noticeably in the Holy Sonnet â€Å"Death Be Not Proud† and the lyrical poem â€Å"Hymn to God, My God, In My Sickness.† He also elaborates on the complexity of emotion, particularly in the metaphysical lo ve poem, â€Å"The Flea.† Donne’s witty and clever style paired with his affinity for social and religious commentary allows his works to

Friday, December 13, 2019

Uses and Abuses of Information in Orwell’s 1984 Free Essays

In George Orwell†s novel Nineteen Eighty-Four, we are presented with a dystopian vision of the future. Orwell†s book follows the life of Winston Smith, a citizen of Airstrip 1, formerly Britain and part of the nation of Oceania. The country is governed by Ingsoc, the English Socialists, a totalitarian regime led by the iconic leader Big Brother. We will write a custom essay sample on Uses and Abuses of Information in Orwell’s 1984 or any similar topic only for you Order Now Oceania is constantly at war with as well as always being in alliance with one of the other two nations of the earth, Euraisia and Eastasia. The population is divided into three social groups, at the top of the power structure is the Inner Party, whose members are the policy makers and number relatively few. Below them are the members of the Outer Party, who are educated and work in governmental departments. It is this group which Winston Smith belongs to. Underneath them are the proletariat, the uneducated masses that made up 85% of the population. The life of a party member involves being constantly subjected to government propaganda by the medium of the telescreen. This is a device similar to a television placed in the home and workplace of Party members, unlike a television it cannot be turned off and it transmits as well as receives. Winston works at the Ministry of Truth, one of four government ministries. The Ministry of Love is concerned with law and order, The Ministry of peace concerns itself with war, The Ministry of Plenty which deals with economic affairs and The Ministry of Truth which is responsible for the production of news, education, entertainment and fine arts. Orwell is said to have based the infrastructure of Oceania on that of Stalinist Russia of the 1940s. I want to compare and contrast Orwell†s vision of the future and control of information to the world of today. I hope to draw parallels in the ideology of Insog, governments of the present day and those of past regimes. Winston worked in the records department of the Ministry of Truth. His job consisted of the constant updating of news archives. He was responsible for altering or ‘rectifying† news reports from back issues of the state newspaper. For example, it appeared from The Times of the seventeenth of March that Big Brother, in his speech of the previous day, had predicted that the South Indian front would remain quiet but that a Eurasian offensive would shortly be launched in North Africa. As it happened, the Eurasian Higher Command had launched its offensive in South India and left North Africa alone. It was therefore necessary to rewrite a paragraph of Big Brother†s speech, in such a way as to make him predict the thing that had actually happened. (Orwell1949). In another case the Ministry of Plenty promised there would be no cut in the chocolate ration. After a cut in the ration, this speech was rewritten to say that they had predicted a cut some time in the future and eventually that the ration had been increased. Once these articles had been rewritten, the old newspapers were destroyed, new issues printed and used as historical records. All documentation of the past had been tailored to say exactly what the government wanted it to. No other records of the past existed other than those that had been manipulated and falsified by the ministry of truth. This may seem fantastic and unfeasible in modern western society, but Orwell himself performed a similar role in the BBC during World War II. This gave him a solid taste of bureaucratic hypocrisy and may have provided the inspiration for his invention of â€Å"newspeak,† the truth-denying language of Big Brother’s rule in Nineteen Eighty-Four (Johnson 1993). In 1944 Orwell wrote a letter to tribune bringing up the question of how true history actually is. He said that until recently the chances were that major events were recorded with some accuracy. He says that the battle of Hastings probably happened in 1066, that Columbus discovered America, that Henry VIII had six wives, and so on. A certain degree of truthfulness was possible so long as it was admitted that a fact may be true even if you don†t like it. (Orwell1944). He goes on to say that even as late as just prior to World War I, a substantial amount of facts in the encyclopaedia Britannica are compiled from German sources and were regarded as neutral. An account of World War II would vary from different sources. The Nazis of the day would have a completely different account of the war than that of the Allies. The decision of which of these accounts reaches the history books is decided on the battlefield. If Hitler and the Nazis had won the war, the ‘history books† would undoubtedly be different from those we are brought up to believe in post war Britain. For example Orwell says that in 1941 and 1942 the Luftwaffe were busy in Russia, whilst at the same time German radio was proclaiming the devastation of London through aerial bombing. According to our history, these raids never happened. If we were living in London at that time we would know that those raids never happened, if Hitler then seizes power, those raids might as well have happened as the history books will be written accordingly. This theory is the basis that Orwell uses for the management of information in the fictitious Ministry of Truth. There are countless examples of history being re-written. Orwell gives other examples: Is the protocols of the Elders of Zion a genuine document? Did Trotsky plot with the Nazis? How many German aeroplanes were shot down in the Battle of Britain? Does Europe welcome the New Order? In no case do you get one answer that is universally accepted because it is true: in each case you get a number of totally incompatible answers, one of which is finally adopted as the result of a physical struggle. History is written by the winners. (Orwell 1944). Noam Chomsky develops these ideas and applies them to the Vietnam and Gulf wars. He describes a study that was done at the University of Massachusetts on attitudes towards the Gulf war. This study was designed to gauge the beliefs and attitudes of television watchers. One of the questions asked in that study was, How (sic) many Vietnamese casualties would you estimate that there were during the Vietnam war? The average response on the part of Americans today is about 100,000. The official figure is about two million. The actual figure is probably three to four million. (Chomsky 1991). This example highlights an almost eerie foresight into the future from Orwell. Are the telescreens that pump out propaganda and manipulated facts and figures to the population of Oceania really that different in principle to the televisions that are dotted around our houses now? It seems that the information broadcast on television is believed by its viewers. The history of the Vietnam war has probably altered since it ended. It may be hard to write an objective history of it from an American perspective, as attitudes toward the conflict seem to be ambiguous. When the war ended, American vets were seen by their country as failures, now they are honoured officially. It is unclear who is writing the history of Vietnam. During the conflict, news coverage was biased toward the plight of the American forces and anti communist ideals, creating a monster out of the enemy as to keep people†s thought irrational and unquestionably loyal to the American war effort. Towards the end of the seventies we saw the first of a wave of Vietnam feature films. It was now the directors telling the story, but whose is correct? Mc Carthyists may argue that Hollywood is adopting a communist point of view and thus siding with the old enemy. Is it just wars whose facts and figures are subject to alteration? Who is to say for instance that the so-called financial boom of the eighties actually happened? As it the decade gets more vague in our memories, it may be open to historical manipulation for political means. The likelihood is the current Labour government of 1999 will have a different recollection of the financial situation of the last twenty years than that of the Conservatives. Which, if either, account is correct? We (the public) have our own realities of the era; the amount of money we had at the time. As individuals though we are not in a position of power with which to rewrite history. Chomsky talks about the first modern government propaganda, that of the Woodrow Wilson Administration of The United States at the time of World War I. The population of America were pacifistic at that time and saw no reason to become involved in a European conflict. The Wilson government were committed to war and decided to do something about it. They established a government propaganda division, called the Creel Commission, which succeeded, within six months, in turning a pacifist population into a hysterical, war-mongering population which wanted to tear the Germans limb from limb, go to war and save the world. (Chomsky 1991). These same techniques were used for anti socialist campaigns after the war, which destroyed unions and restricted the freedom of the press. The same techniques were used by the British propaganda ministry, whose commitment at the time, as they put it in their secret deliberations, was ‘to direct the thought of most of the world†. (Chomsky1991). Chomsky goes on to say that the British propaganda ministry†s aim was to control the thought of the more intelligent members of the community in the United States, who would then disseminate the propaganda that they were concocting and convert the pacifistic country to wartime hysteria. He says that this taught a lesson to Hitler and many others that state propaganda, when supported by the educated classes and when no deviation is permitted from it, can have a big effect. A concise example of the use of propaganda in nineteen eighty- four is the rabble rousing Two Minutes Hate. This is a daily gathering where members of the Party vent their hatred for enemies of the state, In particular the spectre of Emmanuel Goldstein. Party members gather together in front of a telescreen while a film of the traitor Goldstein is shown. The participants are worked into a fury of hate before being brought back to calm by the image and voice of Big Brother. In chapter 1 of the book Orwell describes the event: Goldstein was delivering his usual venomous attack upon the doctrines of the Party – an attack so exaggerated and perverse that a child should have been able to see through it, and yet just plausible enough to leave one with an alarmed feeling that other people, less level headed than oneself, might be taken in by it. (1949) I believe evidence of Orwell†s own belief in the power of persuasive propaganda is expressed through the thoughts of Winston. Although Winston is a rebellious thinker who initially uses the two minute hate to vent his detestation of Insoc and it†s subsidiary organisations, he finds his feelings switching to a hatred of the image of Goldstein. He then voluntarily switches his hatred to the image of the girl behind him. Oceania is personified by the image of Big Brother, whilst its enemies are symbolised by Goldstein. This rhetoric is well used in propaganda and there are many examples, either official, as with Marianne and Germania, or unofficial, as in the cartoon stereotypes of John Bull. (Hobsbawm 1983). I have not really scratched the surface of concepts of information manipulation that Orwell highlights in Nineteen Eighty- Four, Newspeak for instance. A whole book could be written on this language and probably has been. After reading Orwell and Chomsky a great deal of correlation is evident between their ideas. Orwell says: The really frightening thing about totalitarianism is not that it commits ‘atrocities† but that it attacks the concept of objective truth; it claims to control the past as well as the future (1944) Although we live in a so-called democracy today the practice of history rewriting still seems to be prevalent. Chomsky says: the picture of the world that†s presented to the public has only the remotest relation to reality. The truth of the matter is buried under edifice after edifice of lies upon lies†¦ It†s not like a totalitarian state, where it†s done by force. These achievements are under conditions of freedom (1991). Although we do live in a free society (try arguing that we don†t with someone who†s lived under an oppressive regime), we live under what Chomsky calls a self-imposed totalitarianism (1991) with our televisions as our telescreens. As our daily newspapers switch political allegiances, who is to say that they are not employing modern day Winston Smiths to change accounts of the past. Why should the Sun hark on about the good old days under the Tory government when they want Blair to win the next election? How to cite Uses and Abuses of Information in Orwell’s 1984, Essay examples

Thursday, December 5, 2019

Strategic Management International Business

Question: Discuss about theStrategic Managementfor International Business. Answer: Introduction: In the present competitive business environment, organization has tried to diversify its entire business process so that it can eliminate market risks in an effective manner. Many studies have highlighted the fact that effective utilization multiple business units allows organizations to get closer to more number of potential customers (Becker, Kugeler and Rosemann 2013). For that reason, it allowed organizations to increase the present level of revenue in an appropriate way. On the other hand, development of multiple business units requires huge amount of investment from the organizations. Therefore, organizations will have to develop long-term plan in order to cover up all the investments in an effective way. Now, in order to utilize effective multiple business units effectively, organizations will have to use discrete marketing plan. It has been assessed that discrete marketing plan has the capability to increase the popularity of all the business units in an appropriate way. In t his report, the focus will be on IDP Education Australia and its multiple business units all across the world. The IDP Education is a popular international education organization that focusing on providing effective placement opportunities to the students in New Zealand and Australia. The organization has multiple business units all across the world that has induced to implement several strategies so that it can able to fulfil the business goals in an effective way. Business Unit Research: Business Unit Identification: As per the article by David and David (2016) effective utilization of business research unit requires proper utilization of the business strategies in order to achieve sustainable growth in the market. In this report, the prime focus will on the Melbourne branch of IDP Education and also the kind of business strategies it is enforcing in order to increase the present level of business in an effective way. The focus organization is a world leader in providing international student placement services. For that reason, it has developed 89 offices in 30 countries that have helped to establish a strong global network for the organization (Idp.com 2016). IDP Education is ASX listed organization, whose 50% of the shares is owned by 38 Australian universities. The Melbourne branch of the organization is one of the oldest centres that have been present around 45 years in the market. The prime responsibility of Melbourne branch is focused towards maintaining strong relationship with different universities of Australia and New Zealand so that it can continuously able to provide effective placement services to the foreign students. It also maintains effective communication process with other offices so that all the branches can able to have details of the potential students in an effective manner (Hill, Jones and Schilling 2014). Furthermore, as the focus business unit of IDP Education is situated at the heart of Australia, it has to take additional responsibilities of implementing effective marketing and promotional strategies for the organization in order to increase the popularity in the market. Identification of Products and Service Lines: As per the article by Kaplan and Atkinson (2015) effective utilization of organizational products and services requires implementation of appropriate business strategies. Otherwise, it might not able to fulfil all the business objectives in an appropriate way. In this report, the focus organization is trying to develop an effective global network so that it can able to provide support to those students who are looking to develop career in Australia and New Zealand. Thus, the business of IDP Education is based on the development of trust level regarding the kind of opportunity it will able to provide in the mentioned countries. Furthermore, the focus organization is also a proud co-owner of International English Language Testing System (IELTS) that has emerged as one of the most popular language proficiency test in Australia. IDP Education has conducted around 2.5 million tests on over 9,000 organizations for testing the proficiency level of English of the professionals (Idp.com 2016) . Thus, the business of the focus organization heavily depends on the effective utilization of promotional campaign and marketing campaign that helps to develop strong bonding with the existent clients. Furthermore, IDP Education looks to utilize direct marketing campaign in order to convey the message to the potential customers in order to increase the business level in an effective manner. The Melbourne branch of the organization also has implemented different types of strategies so that students who are coming from foreign countries do not have to face any challenges in achieving effective placement services in Australia (Hill, Jones and Schilling 2014). Furthermore, IDP Education also has consciously tries to place students at their preferred locations in Australia and New Zealand so that it can able to improve satisfaction level of the potential customers. Business Unit Revenue: In the present competitive business environment, several organizations has tried to evaluate the revenue level of each branch in order to assess the kind of impact a particular unit is making on the overall business level (Kerzner 2013). IDP Education has also implemented similar types of strategies in order to increase the effectiveness of each business units in an appropriate manner. Now, the prime objective of the Melbourne branch is maintain proper co-ordination with other offices so that customers that are coming to Australia can able to have proper level of guidance from the organization. However, the Melbourne branch has been responsible for conduction huge number of language proficiency test in different organizations (Purce 2014). As a result, it is regarded as one of the top business units for the organization in providing effective revenue level. However, it is obvious that major share of the revenue level for the focused business units comes from providing effective place ment services to the students. Melbourne unit has focused on maintaining strong relationship with both universities and organizations in order to continuously improve the quality of placement services. Thus, the focus business unit will also have to invest more amount compare to other units in order to implement effective promotional campaigns that are capable of fulfilling organizational goals and objectives. It has been assessed that the mentioned unit has able to increase the revenue level in continues manner for past few years (Grant 2016). Presently, it has also trying to implement much more aggressive promotional technique on the social media and internet platform in order to emerge as one of the trusted placement services providers in Australia and New Zealand, which is expected to create positive impact on the overall revenue level of the organization. External Environment Analysis: Political Factor: As per the article by Ball et al. (2012), political environment is very much open regarding including foreign students in educational as well as organizational structure. Many students have come from several parts of the world to have effective education and professional life in Australia and New Zealand. However, the focus countries have made certain political rules and guideline for the universities regarding the number of students from the foreign countries can be included within a particular year. Recently, Australia have faced some issues regarding providing proper educational support the foreign students. For that reason, government of Australia have implemented several support services so that people from all across the world can able to effective opportunity to develop effective professional career. Economical Factor: As per the article by Aspara et al. (2013) several universities of Australia have invested huge amount in order to increase the facilities that students will receive in an appropriate manner. Therefore, it has influenced people from all across the world to develop effective professional career in the focus countries. Furthermore, the focus countries have also able to eliminate amount of adverse impact of the recession in an effective manner. Therefore, it has able to provide effective opportunities for the students to develop an effective professional career (Schneider and Spieth 2013). Thus, it has also created positive impact on the business level of the educational placement services provider. Social Factor: As per the article by Hitt, Ireland and Hoskisson (2012) the focus countries have able to maintain effective birth rate in the community. Therefore, it has created positive impact on providing proper opportunities to all the students in order to develop an effective professional career. Therefore, it has induced students from different countries to come over the focus countries in order to have proper professional career. Furthermore, increasing per-capita income is influencing the people to look for better alternative opportunities that are also creating positive impact on the business perspective of the international placement services providers. Technological Factor: As per the article by Jeston and Nelis (2014) technological evaluation has played significant role in influencing students to focus on the effective utilization of the foreign study. Technological evaluation has increased the knowledge level of people regarding the kind of atmosphere they will face at the foreign countries. It has also helped to develop business opportunities in providing proper help to the foreign students. Thus, technological evaluation has played major role in developing business opportunities in the foreign consulting and placement services. It also has played major role in developing trust among the potential customers from all across the world. Legal Factor: Government of Australia has implemented several rules and regulations regarding the inclusion of foreign students in the economy. Therefore, foreign placement service providers have to follow a specific process in order to conduct the business in an appropriate manner. Different types of legislative rules also have been implemented in order to eliminate the risk level that students have to face in the foreign country atmosphere (Verbeke 2013). Source of Sustainable Competitive Advantage: IDP Education is among the popular names that provide foreign placement services in Australia and New Zealand (Trigeorgis and Reuer 2016). Therefore, it has helped the organization to expand the business in different parts of the world in an effective manner. Furthermore, lesser amount of competition also has helped the organization to implement effective marketing and promotional strategies that eventually creates positive impact on the overall business level of the organization. Furthermore, IDP Education has able to develop effective brand image in the market that has created positive impact over the trust level of the people. As per the article by Amit and Zott (2012) sustainable competitive advantage depends on the implemented strategies of the organization. Therefore, business strategy of IDP Education to introduce multiple business units has able to create huge amount of positive impact on the business level of the organization. Furthermore, IDP Education has also focuses on t he effective utilization of the social media and internet platform in order to reach to the potential customers in an effective way, which has created positive impact on maintaining sustainable competitive advantage in the market. Strategic Decision: As per the article by Markides (2013) strategic decision allows organization to move forward to a particular goal. Therefore, it is necessary for the organizations to take decision strategically in order to maintain proper business environment. IDP Education also has implemented strategic decision of developing multiple business units in order to capture the world market in an effective way. Furthermore, the organization also has implemented different promotional strategies for different units so that it can goes with the focus community in an effective manner (Jenkins and Williamson 2015). Furthermore, has consciously developed all the branches in major cities, as students from cities are expected to look for effective development of educational and professional career in the foreign countries. The organization also has recruited people from host countries so that they can able to communicate with the potential customers in an effective way. The organization also has utilized severa l offers and schemes so that it can able to influence potential customers in an appropriate way (Chang 2016). IDP Education also has targeted all the prime Asian countries, as many people from these countries come to Australia to have better educational and professional life. Conclusion: The above discussion has highlighted the fact that effective utilization of multiple business units can provide assistance in increasing the business level of the organization. IDP Education has able to utilize the multiple business units concept in an effective manner that has helped the organization to emerged as the most popular names in providing international placement services in Australia and New Zealand area. References: Amit, R. and Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Aspara, J., Lamberg, J.A., Laukia, A. and Tikkanen, H., 2013. Corporate business model transformation and inter-organizational cognition: the case of Nokia.Long Range Planning,46(6), pp.459-474. 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